The Contagious Fern

Graphic designer & copywriter based in Los Angeles | Fern Lim | fernlimyay

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RexPay Visual Identity (B2C)

Branding, Copywriting, Digital

RexPay aims to disrupt the world of healthcare through a friendly and playful patient-focused app. Medical billing can be a stressful and healthcare is dominated by brands that are restrained and serious. I created RexPay’s visual identity to have a strong personality-filled presence to stand out in the market and to offer patients a dose of delight to bring some joy into the joyless process of managing medical bills.

 

 

The RexPay logo combines reliability and friendliness. The rescue dog logomark is a strong, reliable Saint Bernard who is on your side to help you whenever you’re in need. The RexPay logotype reflects the friendliness of the RexPay brand with forward-moving connected letters that have a subtle nod to friendly dog tails!

RexPay’s typography continued the brand’s values of being strong, reliable, and friendly.

RexPay’s primary color is blue, as it is still a healthcare brand after all, but a punch of orange and purple create a strong playful presence.

Tagged Art Direction, Branding, Logo

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The Contagious Fern

I'm Fern Lim and I support the creators, the dreamers, and the change-makers through graphic design and copywriting.

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