The B2C healthcare fintech startup RexPay was pivoting to B2B and needed a complete rebrand for its new life as Rivia Health. I created the Rivia Health brand in its entirety, rebranded a whole slew of existing sales and marketing assets, and assembled detailed guides...
RexPay aims to disrupt the world of healthcare through a friendly and playful patient-focused app. Medical billing can be a stressful and healthcare is dominated by brands that are restrained and serious. I created RexPay’s visual identity to have a strong...
I developed all aspects of the Human Telegraphs brand including the logo, key art, color palette, and quirky puntastic brand voice. I also designed and wrote copy for their fully responsive mobile-first site. (Built by yours truly!)
A traditional Almost, Maine visual is a bench, or two figures sitting on a bench. I took this visual requested by the director and added my own twist to it by implying a bench in the figures. Love after all is found and lost, hearts are broken and put back together,...
When I asked Novel Concept what they wanted listeners to think and feel upon seeing Novel Concept’s first album, Self Titled, the duo responded with the following: “I want it to evoke the same feeling I got when rifling through my dad’s record...
This was the inaugural TEDxShanghaiWomen event. I was responsible for the branding of this event, which involved incorporating the themes of connection, space, and culture into the existing TED and TEDx brand guidelines. (photo courtesy of Zack Zhao) (photo courtesy...
Highlights: Custom images and illustration (wooden shelf, text integrated onto ingredients on shelf, playful Eiffel Tower and Pearl Tower illustrations) Front-end web development: Coded in HTML & CSS (my teammate then did the CMS integration) Bilingual (Even the...
The brochure for the East West Theatre Fest had to present posters, venue and performance details for 4 different shows in a clean and easily digestible manner, and include addresses in Chinese. Open it up to view all 4 posters for the summer season’s...
