The B2C healthcare fintech startup RexPay was pivoting to B2B and needed a complete rebrand for its new life as Rivia Health. I created the Rivia Health brand in its entirety, rebranded a whole slew of existing sales and marketing assets, and assembled detailed guides...
RexPay aims to disrupt the world of healthcare through a friendly and playful patient-focused app. Medical billing can be a stressful and healthcare is dominated by brands that are restrained and serious. I created RexPay’s visual identity to have a strong...
I developed all aspects of the Human Telegraphs brand including the logo, key art, color palette, and quirky puntastic brand voice. I also designed and wrote copy for their fully responsive mobile-first site. (Built by yours truly!)
This was the inaugural TEDxShanghaiWomen event. I was responsible for the branding of this event, which involved incorporating the themes of connection, space, and culture into the existing TED and TEDx brand guidelines. (photo courtesy of Zack Zhao) (photo courtesy...
