{"id":1239,"date":"2018-08-16T18:55:59","date_gmt":"2018-08-16T22:55:59","guid":{"rendered":"http:\/\/thecontagiousfern.com\/?post_type=jetpack-portfolio&p=1239"},"modified":"2021-08-16T19:23:10","modified_gmt":"2021-08-16T23:23:10","slug":"rexpay-visual-identity-b2c","status":"publish","type":"jetpack-portfolio","link":"https:\/\/thecontagiousfern.com\/yay\/portfolio\/rexpay-visual-identity-b2c\/","title":{"rendered":"RexPay Visual Identity (B2C)"},"content":{"rendered":"

RexPay aims to disrupt the world of healthcare through a friendly and playful patient-focused app. Medical billing can be a stressful and healthcare is dominated by brands that are restrained and serious. I created RexPay\u2019s visual identity to have a strong personality-filled presence to stand out in the market and to offer patients a dose of delight to bring some joy into the joyless process of managing medical bills.<\/p>\n

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The RexPay logo combines reliability and friendliness. The rescue dog logomark is a strong, reliable Saint Bernard who is on your side to help you whenever you\u2019re in need. The RexPay logotype reflects the friendliness of the RexPay brand with forward-moving connected letters that have a subtle nod to friendly dog tails!<\/p>\n

RexPay\u2019s typography continued the brand\u2019s values of being strong, reliable, and friendly.<\/p>\n

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RexPay\u2019s primary color is blue, as it is still a healthcare brand after all, but a punch of orange and purple create a strong playful presence.\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

RexPay aims to disrupt the world of healthcare through a friendly and playful patient-focused app. Medical billing can be a stressful and healthcare is dominated by brands that are restrained and serious. I created RexPay\u2019s visual identity to have a strong personality-filled presence to stand out in the market and to offer patients a dose…<\/p>\n","protected":false},"author":2,"featured_media":1245,"comment_status":"closed","ping_status":"closed","template":"","jetpack-portfolio-type":[62,59,48],"jetpack-portfolio-tag":[51,36,46],"_links":{"self":[{"href":"https:\/\/thecontagiousfern.com\/yay\/wp-json\/wp\/v2\/jetpack-portfolio\/1239"}],"collection":[{"href":"https:\/\/thecontagiousfern.com\/yay\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/thecontagiousfern.com\/yay\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/thecontagiousfern.com\/yay\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecontagiousfern.com\/yay\/wp-json\/wp\/v2\/comments?post=1239"}],"version-history":[{"count":1,"href":"https:\/\/thecontagiousfern.com\/yay\/wp-json\/wp\/v2\/jetpack-portfolio\/1239\/revisions"}],"predecessor-version":[{"id":1244,"href":"https:\/\/thecontagiousfern.com\/yay\/wp-json\/wp\/v2\/jetpack-portfolio\/1239\/revisions\/1244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecontagiousfern.com\/yay\/wp-json\/wp\/v2\/media\/1245"}],"wp:attachment":[{"href":"https:\/\/thecontagiousfern.com\/yay\/wp-json\/wp\/v2\/media?parent=1239"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/thecontagiousfern.com\/yay\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=1239"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/thecontagiousfern.com\/yay\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=1239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}