The B2C healthcare fintech startup RexPay was pivoting to B2B and needed a complete rebrand for its new life as Rivia Health. I created the Rivia Health brand in its entirety, rebranded a whole slew of existing sales and marketing assets, and assembled detailed guides...
The RexPay logo combines reliability and friendliness. The rescue dog logomark is a strong, reliable Saint Bernard who is on your side to help you whenever you’re in need. The RexPay logotype reflects the friendliness of the RexPay brand with forward-moving connected...
I developed all aspects of the Human Telegraphs brand including the logo, key art, color palette, and quirky puntastic brand voice. I also designed and wrote copy for their fully responsive mobile-first site. (Built by yours truly!)
This was the inaugural TEDxShanghaiWomen event. I was responsible for the branding of this event, which involved incorporating the themes of connection, space, and culture into the existing TED and TEDx brand guidelines. (photo courtesy of Zack Zhao) (photo courtesy...
When I asked Novel Concept what they wanted listeners to think and feel upon seeing Novel Concept’s first album, Self Titled, the duo responded with the following: “I want it to evoke the same feeling I got when rifling through my dad’s record...
