This was the inaugural TEDxShanghaiWomen event. I was responsible for the branding of this event, which involved incorporating the themes of connection, space, and culture into the existing TED and TEDx brand guidelines.

TEDxShanghaiWomen_Banner-behind-Mary-Bergstrom (photo courtesy of Zack Zhao)

Program in action
(photo courtesy of Zack Zhao)


I worked with the designer to apply the visual identity to the program, name tags, tickets, and other event material and created the banner, tickets and lanyards.