This was the inaugural TEDxShanghaiWomen event. I was responsible for the branding of this event, which involved incorporating the themes of connection, space, and culture into the existing TED and TEDx brand guidelines.

(photo courtesy of Zack Zhao)

(photo courtesy of Zack Zhao)

I worked with the designer to apply the visual identity to the program, name tags, tickets, and other event material and created the banner, tickets and lanyards.